Customer Expectations: Mobile User Experience
January 9, 2014
As we start out 2014, I think back on the many projects in Mobility that we’ve done this past year. Some were long, some were short, some were somewhere in between, but all shared one thing in common – User Experience. Getting the user experience right on mobile projects is such a critical success factor, and one customers always want to discuss.
When it comes to Mobility and User Adoption, User Experience (UX) seems to almost always bubble up to the top of the conversation with customers. Sure, as I’ve written in the past few blogs on Customer Expectations, Time to Market is key, and so are Project Costs, but what seems to always spell project success for mobile applications is whether or not the requested functionality is easy to use with as few clicks (or swipes!) as possible. Every mobile strategy and roadmap would be remiss to not consider UX as a major benchmark along the way.
When it comes to the SAP Mobile Platform, SAP has come a long way in world of UX. It used to be that this was an area of struggle, sometimes painfully and obviously so. Former SUP releases made coding muscle the necessary elixir to polished apps delivered on the platform. SYCLO Agentry apps in prior versions were restricted in terms of UI capabilities in more ways than one. But as I discuss with SAP Marketing guru Carolyn Fitton (@carolyncoad), we explore UX capabilities as being a key strategic differentiator for SAP. The SAP Mobile Platform helps the future outlook of mobile shine bright for SAP.
This is the third part of a 3 part blog series where I dive deep into the drivers behind Customer’s Mobile Expectations. Part 1: Time to Market, Part 2: Mobile Costs. Thanks and Happy Reading/Viewing!