Make a Resolution to Improve User Experience – 3 Reasons Why There’s Never Been a Better Time
January 4, 2016
Now is the time of year where we begin to think about what we want to improve in 2016. Maybe it’s your health. Or, when it comes to your business, your bottom line. Improving the user experience just may be the best resolution you could make for yourself. And there’s never been a better time than 2016.
1. SAP Shift
There has been a significant shift over the past few years in SAP with the focus moving from the technology to the user. Fiori vastly improved the way that users are able to complete daily tasks – limiting functions that used to take as many as 10 SAP GUI screens down to 1. And HANA Cloud Platform is making it easier than ever to build custom applications quickly to facilitate your businesses’ needs.
2. Employee Retention
Your employees are the backbone to your success. Engaging them for feedback and letting them know their voices are heard make all the difference. Highly engaged employees are 38% more likely to have above-average productivity (Workplace Research Foundation). Not surprisingly, highly engaged employees are also 87% less likely to seek new employment (Gallup). On average, a company spends at minimum $250,000 as a result of employee turnover (ERE Media). For a fraction of that, companies can improve the user experience for their employees while also creating a more engaging environment for them. It’s a win and win for both.
3. Customer Satisfaction
In the age of Twitter, Facebook and Instagram, when one individual has a poor or frustrating user experience, the entire world can know it within minutes. And with the bevy of options available at customers’ fingertips these days, if your website isn’t giving them what they need, chances are there’s another one that can. Optimize your website to make sure your customers can find it, and make sure you’re providing them with engaging and relevant content and/or products that will have them coming back again and again. The cost of providing those dynamic experiences to your customers are easily justified by the increased revenues that come from new customers, engaged returning customers and higher orders. The longer a customer has been shopping with you, the more they are likely to spend over time (Bain and Company), so you want to make sure the user experience for your customers is compelling enough to have them coming back again and again.
These are just 3 of many reasons why 2016 is the year you should invest in improving the user experience for your employees, customers – or both! For many, the problem is where to begin. Consulting with user experience professionals can give you insight into how to get started without taking you away from your other business objectives for the year. The experts at Excellis Interactive have been in the business of simplifying the user experience for over 10 years. Make your first resolution of 2016 a reality! Email firstname.lastname@example.org to get the conversation started – what can we simplify for you?