Propelled Explosive Market Growth via a Simple B2C Ecommerce Propane Delivery Ordering Experience

Industry

Gas and Oil

Services
IT Solutioning
Requirements Gathering
UI / UX Design
Native Mobile Application Development
Web Application Development
Application Architecture
Technology
SAP
Teams
Internal
UI / UX Design
Delivery
Offshore Development
Cynch
Marketing
Business Leads
IT Support

Deployed a Customer-Facing Ordering Interface to Streamline and Unify Outdated Operational Systems

AmeriGas, a well-established player in the propane industry, wanted to change the way consumers acquired their gas tanks. This new service would connect customers directly with their distributor network for fast and easy home propane delivery and exchanges.

Excellis designed and architected a complete customer ordering solution – Cynch.com – from front to backend. This solution delivered the simplicity Amerigas needed while seamlessly integrating customer data through their existing SAP technology stack.

THE challenges

Propane Paradigm: Revolutionizing Tank Supply Operations

Online Ordering

Create an online ordering solution available across any device or platform that would make buying tanks and scheduling delivery easy.

User Experience

Create an intuitive online experience for new customers that facilitated onboarding and would keep them coming back again and again.

Integration

Architect a solution that would feed new customer data into an existing SAP backend, while also updating existing customer information as needed.

A screen from the Cynch propane mobile ordering app.
THE Results

Swift Market Expansion Led by Greater Ordering Efficiency

In revolutionizing the interface for Cynch, Excellis has helped drive transformative results. With enhanced accessibility, streamlined operations, and boosted efficiency, the new interface has redefined the way the company interacts with its customers and manages its resources. From seamless ordering processes to real-time monitoring capabilities, the impact has been tangible and far-reaching, propelling the company towards greater success and innovation in the industry:

Fully-integrated pilot program in 2 markets at launch in June 2019.

Expanded markets to 7 cities in the first 12 months.

Reached introductory year sales goal in the first 9 months.

Reached a total of 22 cities by year-end 2021.

Reached a total of 32 cities by year-end 2023.

See CUE In Action

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Our Work

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