Pfizer Prime

Create a platform for sales teams to view customer order information and place orders on behalf of customers.

Create a brand and an online experience Intuitive for new online users as well as existing users migrating from legacy platform.

Provide Pfizer employees the ability to leverage internal single sign on capabilities to access Pfizer Prime, and provide ability to log in as any customer.

Most users have multiple accounts they represent, and data integrity is critical.

Allow users to access unique catalogs based on their identity.

Customized features including drop ship, inventory availability check, requested delivery date, scheduled recurring orders with once submit, NDC Search, contracts, catch allocation and ordering, invoice management, and order tracking were required.

Prime was rolled out to a broad user base, including customers who transitioned from placing orders by phone, as well as existing online customers that were already using legacy ecommerce solutions. An overwhelming response to the ease of use was received post go live from all user types.

Users can login with their registered user ID and shop from multiple shops, toggle amongst their various accounts, and process multiple orders within a single session. Users can also easily view and pay invoices and add/remove users.

Pfizer Prime is accessible via Pfizer's internal sales reps and customer service reps, providing staff with the ability to login and view customer information pertaining to orders, invoices, and registered users.

A unique ordering process was created that allowed Pfizer to transition from phone orders to online orders while giving their customers a better experience than the limited solutions their competitors could provide in this space. A custom batch and potency selection process was incorporated into the shopping cart screen that enabled users to shop by various batch and potency types to fulfill their unique orders.

Allow users to access unique catalogs based on their identity.

Customized features including drop ship, inventory availability check, requested delivery date, scheduled recurring orders with once submit, NDC Search, contracts, catch allocation and ordering, invoice management, and order tracking were required.